Increase ROAS with Catalog Ads

If you’re running a Shopify store with lots of products, multiple categories, or a decent amount of daily traffic, then Meta Catalog Ads might be your best move to scale efficiently. Let’s break it down.

Catalog Ads automatically show your products to shoppers based on their behavior, browsing history, and interest signals — both on your site and across the Meta network.

It’s like dropping your best products into their feed when they’re most likely to buy.

But a heads-up:

They’re not for everyone.
They work best when your store is ready for automation — with multiple products, clear segmentation, and consistent pixel activity.

When to Use Catalog Ads (and When Not To)

✅ Use Catalog Ads If:

• You sell multiple SKUs or product categories

• You have bundles, upsells, or collections to promote

• Your store has steady traffic or sales history
  ( at least 3,300 monthly visits and an active pixel)

• You're looking to scale retargeting or cross-sells efficiently

🚫 When to Hold Off

• You only sell one product with no upsells

• You’re just starting out with low traffic and no pixel data

• You rely heavily on long-form storytelling or offer testing

In these early stages, focus on manual video or image ads to validate your product and collect valuable pixel signals.

How to Set Up Catalog with Zopi

🔻 Step 1: Connect Meta to Zopi

Go to Zopi > Settings > Sales Channels and connect your Facebook account.
» Or just click here to jump straight to the setup!

This links Zopi directly with your Meta Business Manager and Product Catalog.

🔻 Step 2: Push Products to Meta Catalog

From your Zopi Product Center, choose the products you want to advertise.
Zopi will automatically sync:

• Product titles

• Prices

• Images

• Stock levels

No spreadsheets, no feed errors — just seamless sync and go.

🎯 Smart Strategies for Catalog Ads

1. Start with Retargeting

• Use “View Content” or “Add to Cart” audiences (last 3–14 days)

• Show people the exact product they interacted with

• Add urgency with overlays like: “🔥 Only 3 Left” or “💥 Back in Stock”

2. Test Prospecting with Curated Sets

• Run to broad audiences

• Let Meta dynamically match products to buyer behavior

• Focus on low-ticket, impulse-friendly items for acquisition

3. Create Strategic Product Sets

• Best sellers

• Bundles or kits

• High AOV collections

• Seasonal promotions or new arrivals

Don’t dump your entire catalog — curate for performance.

4. Upgrade the Visuals

• Use lifestyle images instead of plain flat-lays

• Add offer highlights in product names or overlays

• Create a branded, cohesive scroll experience

Performance Reference in the Fashion Niche

• Conversion Campaigns (no catalog)

• Catalog Campaigns (divide into prospecting + retargeting)

The results indicated that DPA Retargeting Ads achieved a higher ROAS. It's important to remember that this doesn't mean conversion campaigns are ineffective; each campaign type serves a distinct objective.

For DPA to perform well (requiring sufficient data and a clear product strategy), a conversion campaign is often necessary first, utilizing appealing promotions, product showcases, videos, and more.

This initial step aims to drive potential users to the website and encourage engagement to produce more data, allowing Meta to learn about user behavior and better define their purchase intent, ultimately enriching the data needed for effective DPA.

Hope You Found This Helpful!

If you’ve got any ideas, feedback, or want to share your experience with Meta ads or catalog strategies, feel free to drop a comment — I’d love to hear from you.

Let me know what you’re working on, and I hope you’re walking away from this post with at least one solid takeaway to apply to your store.

Until next time.